Final Thoughts
Matched content is a boon for website owners and publishers as it keeps users engaged for longer periods, increases ad revenues and enhances user experience. As the tool utilizes AI and machine learning algorithms, it displays relevant content tailored to the interests of the user, which in turn assures the users with the authenticity of the content. With minimal implementation requirements and the flexibility of customization, matched content is a must-have feature for webmasters looking to improve their website’s user experience while effectively monetizing their content.